MMGT 217 — Advertising Basics (3 cr)
This course is designed to increase the student's understanding of advertising and sales promotion. The objective will be accomplished in three ways: 1) through the use of the text which outlines the concepts and problems of retail advertising and sales promotion; 2) through lectures and class discussions; and 3) through a team project that students will develop for a draft advertising campaign. (SFCC)
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